Museo Arti e Industria Forum

Museum Network: Ecomuseo del Lago d'Orta e Mottarone

Multi-purpose cultural centre: a “museum meant to be experienced, not just visited”

Since 1998, the Forum in Omegna (MUSEUM OF ARTS AND INDUSTRY) has housed a rich collection of household objects by companies that have made Italian and world history and were born in our area: Alessi, Calderoni, Girmi, Lagostina, La Nuova Faro, Irmel, Tracanzan and Piazza.
The permanent collection brings to life the history of industry from the 19th century to the present day: the products on display are accompanied by wall-mounted information on the history of the companies and the advertising campaigns that made history.
The photographs reveal previously unseen aspects of well-known personalities that people rarely have the chance to meet; for this reason, they are fascinating and bring visitors closer and involve them more deeply.
The exhibition system in the four rooms, spread over two floors, is a great communicative tool and a promotional showcase for companies. A "museum to be experienced," not just "visited": you can take a guided tour to touch, open, and dismantle the objects and discover them using all your senses.
 

Today, visitors can experience a multimedia exhibition designed to pay tribute to the region’s industrial history and to bring to life for younger generations an era of great cultural, economic and social vitality: the post-war period in Italy. This is the MOCA – the Omegna Museum of Household Goods. An ‘open archive’ that collects and recounts the sector’s evolution through a collection of iconic products, archival materials and documents from the region’s historic companies.

A recent addition is the cultural space dedicated to the history, creativity and production of toys: Le Fabbriche del Gioco. An interactive and experiential museum, designed to be experienced as a journey.
The exhibition unfolds like a giant railway-themed game of the goose, to be explored aboard the La Freccia Azzurra train – a tribute to the world of Rodari’s imagination.

The museum has an elevator
The museum is open to school tourism

Credit: Archivio Fotografico Distretto dei Laghi - Lorenzo Pipi and Susy Mezzanotte