VIRTUAL WORKSHOP “SLOW CITY” between international T.O. and local operators of the tourism sector

A two-day event where foreign demand meets the offer of lakes and mountains.
A specific marketing promotion that the Distretto Turistico dei Laghi adresses at a wide range of foreign markets - France, Switzerland, Germany, Netherlands, UK, Scandinavia, Canada, USA and Australia.

Our tourism board created and is realising the Project “SLOW CITY: ecotourism between villages, culture e traditions” to present our localities "Bandiera Arancione del Touring Club Italiano", "I Borghi più belli d'Italia", the typical villages of fishermen, the "Borghi della Cultura" and Walser villages. A heritage of history, art, nature and traditions in small worlds of great value, Often off the beaten track, but very close to the famous and unmissable attractions.
Among the project's activities many promotional activities addressed to foreign operators like the VIRTUAL WORKSHOP “SLOW CITY” between international T.O. and local operators of the tourism sector.

Here the details:

SLOW CITY: Meet the best of the Lake Maggiore region for authentic and sustainable experiences” b2b 1:1 virtual meetings the 19th and 20th May 2022 between 30 international Tour Operators - selected among those who propose the experience and tailor-made stay in the Leisure/Luxury/MICE area - and 30 local operators of the tourism sector.
The workshop provides at foreign T.O. and travel agencies the possibility to deepen the knowledge about our territory tourist offer; at the same time our local operators can acquire new contacts and establish potential trade relationships by telling the quality of their product/ service. For both sides, the most interesting business matching !
The PLUS with Marketplace: for the following 6 months, local sellers who took part at the workshop will have the opportunity to log in in the virtual platform and post their offers in the section Marketplace, an additional showcase to continue to inform international buyers and benefit from the long wave of meetings!
The workshop is organised by our tourism board as a part of the Project “SLOW CITY” as a second promotional initiative aimed at foreign buyers, preceded in the same month of May by a Webinar and followed in July by a Fam Trip in presence on the territory.

In collaboration with Tourist Trend, tourist marketing agency