DIGITAL MARKETING ACADEMY: tourism 4.0 between innovative strategies and contents

WHAT IS DIGITAL MARKETING? WHAT ARE ITS APPLICATIONS IN THE TOURIST SECTOR?
WHAT ARE THE INNOVATIVE STRATEGIES AND CONTENT TO REFER TO?
Our local tourist board Distretto Turistico dei Laghi organized together with Ninja Academy - a digital skills training school - a remote “Digital Academy” as part of the Interreg Project “BICIPELOACQUA”, specific for project partners involved in digital marketing, touristic guides, nature guides, cycling tour leaders, staff of the Tourist Offices IAT/InfoPoint, the main tourist attractions and incoming agencies, all active in the provinces of Novara and Verbano Cusio Ossola.